Privacy Policy

Lilac Lilac LLC, doing business as Lilac ("Lilac," "we," "us," or "our"), is committed to protecting your privacy. This Privacy Policy explains how we collect, use, share, and protect your personal information when you visit our website, contact us, or use our cleaning services.

By using our services or providing your information, you consent to the practices described in this Privacy Policy.

1. Information We Collect

Information You Provide

When you book services, contact us, or otherwise interact with Lilac, we may collect:

• Name and contact information (email address, phone number)
• Service address and property details
• Appointment details and service preferences
• Payment information (processed securely by third-party providers such as Stripe; Lilac does not store full payment card details)
• Communications with us, including emails, SMS messages, and phone calls (including interactions with our voice assistant)
• Any other information you choose to provide

Information Collected Automatically

When you visit our website, we may automatically collect:

• Device, browser, and operating system information
• IP address and approximate location
• Pages visited and time spent on our site
• Referral source (how you found us)
• Usage data and interaction logs

2. How We Use Your Information

We use your information to:

• Schedule, manage, and provide cleaning services
• Process payments and billing
• Send appointment confirmations, reminders, updates, and service-related communications via email, phone, or SMS
• Respond to inquiries, requests, or customer support needs
• Operate and improve our website and services
• Send marketing or promotional communications only where permitted by law and with your consent
• Maintain security, prevent fraud, and protect our business and customers
• Comply with legal, regulatory, and contractual obligations

3. SMS, Phone Calls, and Communications

If you provide your phone number to Lilac, you may receive transactional and service-related communications, including SMS messages and phone calls related to your appointments or services.

• SMS messages may include confirmations, reminders, rescheduling notices, and post-service follow-ups
• Message frequency varies based on your interaction with our services
• Message and data rates may apply depending on your mobile carrier

You may opt out of SMS messages at any time by replying STOP, or request assistance by replying HELP.

Consent to receive SMS messages may be provided through website forms or verbally during a phone call, including calls handled by our automated or live representatives.

4. Cookies and Tracking Technologies

We use cookies and similar technologies to remember your preferences, understand how visitors use our website, and improve performance, functionality, and content.

We may use tools such as Google Analytics to collect aggregated usage data. You can manage cookies through your browser settings. Disabling cookies may affect certain website features.

Note: This page does not include a separate Cookie Policy. If you publish one, this section can link to it.

5. How We Share Your Information

We do not sell your personal information.

We may share information with trusted third parties only as necessary to operate our business, including:

Service Providers

• Stripe: Payment processing
• Jobber: Scheduling and customer relationship management
• ZenMaid: Scheduling and customer relationship management (planned or optional)
• GoHighLevel: Customer relationship management and communications
• Resend: Email delivery
• n8n: Workflow automation
• Google Analytics: Website analytics

These providers are contractually required to safeguard your information and use it only for authorized purposes.

Legal Requirements

We may disclose information if required by law, court order, or government request, or to protect the rights, safety, or property of Lilac, our customers, or others.

6. Legal Basis for Processing

We process personal information based on one or more of the following:

• Your consent
• The performance of a contract or provision of requested services
• Compliance with legal obligations
• Legitimate business interests, such as service improvement, security, and fraud prevention

7. Data Retention

We retain personal information only as long as necessary to fulfill the purposes outlined in this policy, including legal, accounting, and operational requirements.

Client records are typically retained for up to 7 years after the last service, unless a longer retention period is required by law.

8. Data Security

We implement reasonable administrative, technical, and physical safeguards to protect your information. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.

9. Your Privacy Rights

Depending on your location, you may have the right to:

• Access the personal information we hold about you
• Request correction of inaccurate or incomplete information
• Request deletion of your information (subject to legal requirements)
• Opt out of marketing communications
• Request a copy of your data in a portable format

Requests can be made using the contact details below.

10. Children's Privacy

Our services are not intended for individuals under the age of 18. We do not knowingly collect personal information from children.

11. California Privacy Rights (CCPA)

California residents may have additional rights under the California Consumer Privacy Act (CCPA), including:

• The right to know what personal information is collected and shared
• The right to request deletion of personal information
• The right to opt out of the sale of personal information (we do not sell personal data)
• The right to non-discrimination for exercising privacy rights

12. SMS Communications

If you provide your phone number and consent to receive SMS messages, we may use your information to send transactional or service-related text messages. SMS consent and phone numbers are not sold or shared with third parties for marketing purposes. We may share SMS-related data with messaging service providers solely to deliver these communications.

Mobile information will not be shared with third parties for marketing or promotional purposes. We may share mobile information only with service providers necessary to deliver communications (such as SMS or voice services), and solely for that purpose.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Updates will be posted on this page with a revised “Last updated” date. Continued use of our services after changes constitutes acceptance of the updated policy.

14. Contact Information

If you have questions about this Privacy Policy or wish to exercise your privacy rights, please contact us: